DATENSCHUTZRICHTLINIE

PRIVACY POLICY

We take your privacy very seriously. We will only use the personal information which we collect about you if you have opted into this. We will ensure that all such information is processed fairly and lawfully, in accordance with current legislation. The following statement sets out our policy regarding the personal information which we collect through the brother-ism.com website (the "Website"). Please also see our Website Terms and Conditions.

customers and business partners

Information on the collection of personal data in accordance with Articles 13, 14 and 21 of the General Data Protection Regulation (GDPR) for our customers and business partners new-win

1. Information we collect

The website of the Brother collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using these general data and information, the Brother does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the Brother analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

2. Use of cookies

A cookie is a text file that a website transfers to your computer's hard disk so that the website can remember who you are. Cookies only record those areas of a website that have been visited by your computer and for how long.

This Website uses the following two types of cookies:

Session Cookies - these are temporary cookies which remain on your computer until you leave the Website and allow you to carry information across pages of the Website without having to re-enter information.

Persistent Cookies - these remain on your computer after you leave the Website.

You have the ability to accept or decline cookies by modifying the setting in your browser. If you would like to do this, please see the help menu of your browser. However, you may not be able to use all the interactive features of our Website if cookies are disabled.

3. Information we use

We use the information collected to provide and personalise our services both on-line and off-line. This may include using your information for the purposes of administering product warranty services. It may also include dealing with your enquiries, conducting quality assurance and/or training our staff.

In particular, our Persistent Cookies help us to recognise you when you return to the Website and allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly. We may use third parties to assist in this monitoring and analysis.

Where you have opted-in, we may use the information for marketing and promotional purposes. For example, this may include providing you with promotional offers and/or information about products and services. At the time that we collect your personal information, we will usually provide you with a specific opportunity to indicate whether you want to receive marketing/promotional offers. If, at any time, you would like to opt-out of receiving future marketing and promotional material from us, you can simply complete and submit this form.

We also use the information in our strategic analysis and our assessment of market trends, and our production and re-ordering levels. In particular, we use our Persistent Cookies to help us compile anonymous, aggregated statistics that enable us to understand how users use the Website and to help us improve the structure of the Website. We cannot identify you personally this way.

The Brother Group operates on a world-wide basis and it may therefore be necessary in relation to each of the various purposes outlined above for us to pass your information to other members of the Brother Group or to other third parties who provide assistance in the provision of our services to you. This may involve transmitting your personal information outside the EEA (European Economic Area). When we do this, we will ensure that the information is transferred in accordance with this Privacy Policy and current German legislation. By using the Website, you agree to us using your personal information in this way.

4. Looking after your information

We take appropriate security measures in relation to the sensitivity of the information which we hold on you.

We will not hold your information on our systems for any longer than is necessary for us to meet the purpose of holding that information.

Where you have made us aware that the information that we hold about you is inaccurate or not up to date, we will update that information.

If you have any questions about privacy, please contact:
support@brother-ism.com

Alternatively, please write to us at:
Brother Administration Team
Brother Internationale Industriemaschinen GmbH
Düsseldorfer Str. 7 - 9
Germany

or telephone us on +49 2822 609-0

The newsletter of the Brother contains so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such e-mails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the Brother may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects. We are using Newsletter2Go. See additional below.

Conversion Tracking

This page uses the online-advertising program "Google AdWords" and Conversion-Tracking in the framework of Google AdWords. The cookie for conversion-tracking is set if a user clicks on an ad activated by Google. Cookies are small text files that are stored on your computer system. These cookies become invalid after 30 days and do not identify you personally. If the user visits certain pages on this website and the cookie is not yet expired, we and Google can recognize that the user has clicked on the ad an was redirected to this page.

Every Google AdWords-customer receives a different cookie. Cookies cannot be traced across the websites of other AdWords-customers. The information gathered with the help of Conversion-Cookies only serves to generate conversion statistics for AdWords-customers who have decided to use Conversion-Tracking. The customers learn the total number of users who have clicked on their ads and who have been re-directed to a site equipped with a Conversion-Tracking-Tag. They do not however get any information that could be used to identify users personally. If you do not wish to participate in tracking, you can refuse this use, by easily deactivating the Cookie for Google Conversion-Tracking using your Internet-Browser under your user settings. Then you will not be included in the Conversion-Tracking statistics.

Retargeting/Remarketing

This website uses Retargeting-Technology by Google Inc. ("Google"). This makes it possible for us to address visitors to our websites who have already shown interest in our shop and our products with targeted, personalized, interest-oriented advertising. Advertising is cross-faded in on the basis of a Cookie-driven analysis of your past user behavior, although no personal data is saved. In cases that the Retargeting-Technology saves a Cookie on your computer or mobile end-device in order to record anonymized data about your interests and so adapt the advertisements individually to the saved information. These Cookies are small text files that are saved on your mobile end device. You will see advertisements that are highly likely to correspond with you products and information. You can permanently refuse setting Cookies for advertisements permanently by downloading and installing the browser plug-in Browser-Plug-in available here:

www.google.com/settings/ads/onweb/ new-win

You can find additional information and the data protection provisions with respect to advertising and Google:

www.google.com/privacy/ads/ new-win

Webanalysedienst

This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses so-called "Cookies", text files that are saved on your computer and enable the analysis of your use of the website. The information about your use of this website generated by the Cookie are as a rule transferred to a server owned by Google in the USA and saved there.

In the event that IP-anonymisation is activated on this web page, your IP-address will be abbreviated by Google within Member States of the European Union or in other contracting States of the Agreement of the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a server owned by Google in the USA and abbreviated there. Google will use this information on order of the operator of this website in order to evaluate your use of this website, to generate reports on website activities and to provide other services associated with the use of the website and the internet generally.

The IP address transmitted by your browser in the framework of Google Analytics will not be combined with other data from Google. You can prevent Cookies from saving data by using the matching setting on your browser-software; we remind you however that you in this case will not be able to use all functions of this website in their full scope. You can also prevent the recording and transmission of the data that the cookie generates about your use of the website (incl. your IP-address) to Google as well as the processing of this data by Google, by downloading and installing the browser plug-in available under the following link :https://tools.google.com/dlpage/gaoptout new-win

As an alternative to the browser-plug-in or within browsers on mobile devices, your mobile devices please click on the following link, in order to set an opt-out-cookie, which will prevent recording by Google Analytics inside this website in the future (this opt-out-cookie only functions in this browser and only for this domain; to delete your cookies in this browser, you must click on this link again): Google Analytics deaktivieren

Please note that this Website uses Google Analytics with the extension "_anonymizeIp()" and therefore IP-addresses are only processed in anonymous form in order to exclude any possibility of direct personal identification.

DoubleClick by Google

DoubleClick by Google is a service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’). DoubleClick by Google uses cookies to show you advertisements that are relevant to you. As part of this process, your browser is assigned a pseudonymous identification number (ID) in order to check which advertisements have appeared in your browser and which advertisements have been accessed. The cookies do not contain any person-specific information. The use of these DoubleClick cookies only enables Google and its partner websites to place advertisements based on previous visits to our website or others elsewhere online. The information created by the cookies is transmitted to a Google server in the USA for analysis and stored there. Google only transfers data to third parties where required by law or within the context of contract data processing. Under no circumstances will Google use your data in conjunction with other data collected by Google.

By using our websites, you consent to the processing of data about you by Google and the manner and the purposes of data processing set out above. You can prevent cookies being stored using a corresponding setting in your browser software; however, we would like to advise you that you may not be able to use all of our website’s functions to their full extent in this case. You can also prevent Google from collecting and processing the data generated by the cookies and related to your website usage by downloading and installing the browser plug-in available via the following link (https://adssettings.google.com/u/0/authenticated?hl=en-GB new-win )under the item ‘DoubleClick-Deaktivierungserweiterung’ (DoubleClick deactivation plug-in). Alternatively, you can deactivate the DoubleClick cookies on the Digital Advertising Alliance page via the following link (http://optout.aboutads.info new-win )

YouTube

Our website uses components (videos) from YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA, a Google Inc. company, Amphitheatre Parkway, Mountain View, CA 94043, USA.

These are all integrated in “extended data protection mode”, i.e. no data about you as a user will be transferred to YouTube when you are not playing any videos. Only when viewing videos YouTube, if need be, will store cookies on your computer and so-called server log files will be transferred. YouTube uses this data to collect information about the visitors of their website, i.a. for statistics, preventing fraud and improving usability. Moreover, if you are logged into your YouTube account, YouTube can assign your surfing behavior directly to your personal profile. If this is against your wishes, we recommend that you log out of your YouTube account before playing the video. We have no influence on the said data transfer and collect no personal data with regard to the embedding of YouTube videos. Information about the handling of your personal data when using those websites is available in YouTube’s data protection policy:

https://www.youtube.com/static new-win

The embedded YouTube videos are used in the framework of permitted use by YouTube, which all YouTube users must accept:https://www.youtube.com/t/terms new-win

Facebook Remarketing/Retargeting

We use the Facebook Tracking Pixel ("visitor action pixel") from Facebook from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") on our websites for statistical purposes. .

This allows us to follow the actions of users after they looked at or clicked on a Facebook advert, enabling us to record the effectiveness of Facebook adverts for statistical and market research purposes. The data collected in this way is anonymous for us, meaning that we cannot view the personal data of individual users. However, this data is saved and processed by Facebook. Facebook can connect this data with your Facebook account and also use it for its own advertising purposes, in accordance with Facebook's data use guideline. You can allow Facebook and its partners to display adverts on and outside of Facebook.

Further information regarding the purpose and extent of data collection and further processing and use of your data by Facebook, as well as your setting options to protect your privacy is available in Facebook’s privacy policy, which you can find at www.facebook.com/about/privacy new-win and https://www.facebook.com/settings/?tab=ads new-win finden.

Newsletter:

If you would like to receive this newsletter, we need an e-mail address and additional information that will allow us to verify that you are the owner of the e-mail address provided and agree to receive the newsletter.

We use the so-called double opt-in procedure to ensure that newsletters are sent in a consistent manner. This way the potential recipient can be included in a distribution list. After the registration, the user receives a confirmation e-mail to confirm. The address is only actively included in the distribution list if the registration is confirmed.

We use this data exclusively for sending the requested information and offers.

Newsletter2Go new-win is used as newsletter software. Your data is transmitted to Newsletter2Go GmbH. Newsletter2Go is prohibited from selling your data and from using it for purposes other than sending newsletters. Newsletter2Go is a certified German newsletter software provider, working in accordance with the European directive 95/46, as well as the German Federal Data Protection Act (BDSG).

More information: https://www.newsletter2go.de/informationen-newsletter-empfaenger new-win

When giving a company permission to store your personal data and email address and to send you marketing emails, you can revoke this consent at any time via the unsubscribe link in the email.

The data protection measures are always subject to technical innovations. For this reason, we ask you to inform yourself about our data protection measures at regular intervals by consulting our data protection declaration.