Privacy Policy Brother Garment Printer and Brother Industrial Sewing Machine Products

https://garmentprinter.global.brother/en-emea?rewrite=true
https://industrialsewingmachine.global.brother/en-emea

Status 12.04.2025

Thank you for visiting our website and for your interest in our company. The protection of your data is of the utmost importance to us. With the following information on data protection, we would like to inform you about the purposes for which and the extent to which we process your personal data when you use our website and how we protect your privacy when you provide us with your data.

1.General information

(1) In the following, we provide information about the collection of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behavior.
(2) The controller pursuant to Art. 4 (7) GDPR is:
Brother Internationale Industriemaschinen GmbH Düsseldorfer Str. 7 - 9 46446 Emmerich on the Rhine Germany Phone: +49 2822 609-0
If you have any questions about data protection, you can also contact the following e-mail address: support@brother-ism.com
(3) Name and address of the data protection officer
The data protection officer of the controller is
Dipl.- Ing. Jörg Hagen Jhcon data protection consulting Königstrasse 30175 Hanover E-Mail: info@jhcon.de

2.Your rights and revocation

a) Your rights

(1) You have the right to obtain information from the operator of the website about the personal data concerning you (Art. 15 GDPR) that is processed by us. You also have the right to rectification (Art. 16 GDPR), erasure (Art. 17 GDPR) or restriction of processing (Art. 18 GDPR) and the right to data portability (Art. 20 GDPR).
(2) You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. In order to safeguard the rights and freedoms as well as the legitimate interests of the data subject, you therefore have at least the right to express your point of view and to challenge the decision.
(3) You also have the right to lodge a complaint with the relevant data protection supervisory authority at any time. To do so, please contact the data protection officer of the federal state of North Rhine-Westphalia.
b) Right to object to your consent or to data processing
(1) IF YOU HAVE GIVEN YOUR CONSENT TO THE PROCESSING OF YOUR DATA (ART. 6 PARA. 1 LIT. A GDPR OR ART. 9 PARA. 1 LIT. A GDPR), YOU HAVE THE RIGHT TO WITHDRAW THIS CONSENT AT ANY TIME. THE LEGALITY OF THE DATA PROCESSING CARRIED OUT UNTIL THE REVOCATION REMAINS UNAFFECTED BY THE REVOCATION.
(2) RIGHT TO OBJECT TO THE COLLECTION OF DATA IN SPECIAL CASES AND TO DIRECT MARKETING (ART. 21 GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E) OR F) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION. THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASES ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 (1) GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS ASSOCIATED WITH SUCH ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 (2) GDPR).
(3) For concerns of this kind, please use the company contact details above.

3.Collection of personal data when visiting our website

(1) When using the website for informational purposes, i.e. if you do not log in to use the website, register or otherwise provide us with further information, we only process the personal data that your browser automatically transmits to our server. This is the following technically required data in order to display our website to you and to ensure stability and security (legal basis is Art. 6 para. 1 lit. f GDPR):
• IP address • Date and time of the request • Time zone difference to Greenwich Mean Time (GMT) • Content of the request (specific page) • Access status / HTTP status code • Amount of data transferred in each case • Website from which the request comes • Browser • Operating system and its interface • Language and version of the browser software.

(2) Processed personal data is used for the online and offline provision and personalization of our services. For example, we may use your data to provide product warranty services. It may also be used to process your inquiries. If you contact us by e-mail or via the contact form, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We will only pass this data on to third parties without your consent if this is necessary to fulfill your request. This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us on the basis of Art. 6 para. 1 lit. f GDPR or on your consent in accordance with Art. 6 para. 1 lit. a GDPR if this has been requested. The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.
(3) If we use contracted service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail below about the respective processes. We will also state the specified criteria for the storage period.
(4) The Brother Group operates globally. Therefore, it may be necessary for us to share your data with other Brother Group companies or third parties who assist us in providing our services to you. This may involve transferring your personal data to countries outside the European Economic Area (EEA). In this case, we will ensure that the data is processed in accordance with the relevant data protection laws and this Privacy Policy.
In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored.
Your personal data may be passed on to third parties if we offer participation in promotions, competitions, the conclusion of contracts or similar services together with partners. You will receive more detailed information on this when you provide your personal data or in the description of the offer below.
If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the offer.
(5) Data protection notice on the use of Zoho CRM
We use the cloud-based Zoho CRM from Zoho Corporation Pvt. Ltd, 4141 Hacienda Drive, Pleasanton, CA 94588, USA, to manage our customer contacts and to organize and track communication and sales processes.
The legal basis for the processing of your data is our legitimate interest in effective customer support and optimized sales organization in accordance with Art. 6 para. 1 lit. f GDPR. If consent is required (e.g. when contacting us via forms), the processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR.
Data processing by Zoho takes place on servers within the EU. In certain cases, data may be transferred to servers outside the EU, in particular to the USA or India. Zoho is committed to maintaining an adequate level of data protection in accordance with Art. 44 et seq. GDPR and relies on the EU standard contractual clauses.
There is an order processing contract with Zoho in accordance with Art. 28 GDPR, which ensures the data protection-compliant processing of your personal data.

Further information on data processing at Zoho can be found at https://www.zoho.com/privacy.html https://www.zoho.com/gdpr.html
(6) Contact forms with Zoho CRM
If you contact us via a contact form on our website, the data you enter (e.g. name, e-mail address, telephone number, message) will be transmitted directly to our Zoho CRM and stored there. This is used to process your request and, if necessary, for further communication and customer support.
The processing of the data entered in the form is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR. You have the right to withdraw this consent at any time with effect for the future.
The data transfer to Zoho takes place on the basis of an order processing contract in accordance with Art. 28 GDPR. Zoho processes the data on servers within the EU or - if necessary - on the basis of EU standard contractual clauses also outside the EU, e.g. in the USA or India.
Further information on data processing at Zoho can be found at
https://www.zoho.com/privacy.html

4.Use of cookies

(1) Our website uses so-called "cookies". Cookies are small text files used to store information about your use of the website. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.
Cookies have various functions. Many cookies are technically necessary, as certain functions of our website would not work without them (e.g. the shopping cart function). Other cookies are used to evaluate user behavior or to display advertising. Cookies that are required to carry out the electronic communication process (necessary cookies) or to provide certain functions that you have requested (functional cookies) or to optimize the website (e.g. cookies to measure the web audience) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The operator of the website has a legitimate interest in strategic analysis and the assessment of market trends as well as in connection with production and repeat orders. In particular, we use this information to compile anonymous, aggregated statistics that provide us with information about how the website is used and how we can improve the structure of the website. However, we cannot identify you personally in this way.
(2) In some cases, however, cookies from third-party companies (third-party cookies) or technically unnecessary cookies may also be stored on your end device. These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services) but also functions that are not absolutely necessary. The cookies in question are stored exclusively on the basis of consent (Section 25 (1) TDDDG with Art. 6 (1) (a) GDPR); consent can be revoked at any time.
(3) At present, we only use technically necessary data on our website as described under 4 (1), for which no consent is required.
(4) You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted. If cookies are used by third-party companies or for analysis purposes, we will inform you about this separately in this privacy policy and, if necessary, request your consent.
(5) Cookies are stored on the user's computer and the information stored in them is transmitted to our servers. You as the user have full control over the use of cookies. You can completely deactivate or restrict the transmission of cookies by changing the settings in the Internet browser you are using. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.
(6) Irrespective of this, you can find more information about cookies at www.allaboutcookies.org. The website www.allaboutcookies.org can provide you with detailed instructions on how to set and delete cookies, depending on your browser type. At the bottom of this page, where we can name them, we have provided links to cookie settings in various browsers.

5.Conversion Tracking

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Ads). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. In this way, we pursue the interest of showing you advertising that is of interest to you.
These advertisements are delivered by Google via so-called "ad servers". For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the display of ads or clicks by users, can be measured. If you access our website via a Google ad, Google Ads will store a cookie on your PC. These cookies generally lose their validity after 30 days. The unique cookie ID, number of ad impressions per placement (frequency) and last impression (relevant for post-view conversions) are usually stored as analysis values for this cookie.
These cookies enable Google LLC to recognize your internet browser. If a user visits certain pages of a Google Ads customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Google Ads customer. Cookies can therefore not be tracked via the websites of Ads customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can recognize which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular, we cannot identify users on the basis of this information. Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of Ads Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and store it.
You can prevent participation in this tracking process in various ways: a) You do not give us your consent to the use of Google Ads; b) by deactivating the interest-based ads of the providers that are part of the "About Ads" self-regulation campaign via the link http://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies;
c) by permanent deactivation in your browsers under the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this website to their full extent.
The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. a GDPR. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.

6.Web analysis services

(1) Use of Google Analytics
We use Google Analytics to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. If personal data is to be transferred to the USA, Google has submitted to the EU-US Data Privacy Framework, https://www.dataprivacyframework.gov/s/. The legal basis for the use of Google Analytics is Art. 6 para. 1 lit. a GDPR. Google Analytics is a web analysis service provided by Google Inc ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will first be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. This website uses Google Analytics with the extension "_anonymizeIp()". This means that IP addresses are further processed in abbreviated form, thus excluding the possibility of personal references. If the data collected about you is personally identifiable, it is immediately excluded and the personal data is deleted immediately. Information from the third-party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use: http://www.google.com/analytics/terms/de.html, overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html, and the privacy policy: http://www.google.de/intl/de/policies/privacy. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de or by asserting your objection here. (Opt-out) http://bit.ly/1Q6YkQI You can find more information about cookies and the individual providers on the website youronlinechoices.com. There you also have the option of objecting to usage-based online advertising by individual tools or by all tools. (2) Web analytics with Matomo
We use the web analysis service Matomo to analyze our website. No cookies are set for this purpose. We are responsible for processing the data ourselves. Third parties do not have access to this data. If you do not agree to the storage and analysis of this data from your visit, you can object to its storage and use at any time by clicking on the following link. In this case, a so-called opt-out cookie will be stored in your browser, which means that Matomo will not collect any session data. Please note that the complete deletion of your cookies means that the opt-out cookie will also be deleted and may have to be reactivated by you.
[Objection link (OPT-OUT)]
The legal basis for this use is Art. 6 para. 1 lit. f GDPR. Our legitimate interests here are statistical analyses of user behavior and thus the possibility of adjustments for optimization and marketing purposes as well as for security.
If your browser has informed us that you do not wish to be tracked, tracking is deactivated. This is a browser setting. To reactivate tracking, you must deactivate the "Do Not Track" setting in your browser settings.

7.YouTube

We use components (videos) of YouTube, LLC 901 Cherry Ave, 94066 San Bruno, CA, USA, a company of Google Inc, Amphitheatre Parkway, Mountain View, CA 94043, USA, on our website. We use the " - extended data protection mode - " option provided by YouTube. When you access a page that has an embedded video, a connection to the YouTube servers is established and the content is displayed on the website by notifying your browser. According to YouTube, in " - extended data protection mode -" only data is transmitted to the YouTube server, in particular which of our Internet pages you have visited when you watch the video. If you are logged in to YouTube at the same time, this information will be assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website. Further information on data protection from YouTube is provided by Google at the following link:https://www.youtube.com/intl/ALL_de/howyoutubeworks/our-commitments/protecting-user-data/ The embedded YouTube videos are used within the scope of the permitted use by YouTube, which all YouTube users must accept: www.youtube.com/t/terms

8.Newsletter: Rapid mail

To send our newsletter, we use the rapidmail service, a service provided by rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i. Br., Germany.
If you subscribe to our newsletter, the data you provide when registering (e.g. e-mail address, name if applicable) will be stored on rapidmail's servers and used for sending the newsletter and for statistical analysis.
Your data will be processed exclusively on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time with effect for the future, e.g. via the unsubscribe link in the newsletter.
There is an order processing contract with rapidmail in accordance with Art. 28 GDPR. The servers are located exclusively in Germany, so that no data is transferred to third countries.
Further information on data processing by rapidmail can be found at https://www.rapidmail.de/datensicherheit https://www.rapidmail.de/datenschutz Our newsletters sent with rapidmail contain a so-called tracking pixel. This is a pixel-sized file that is retrieved from the rapidmail server when the newsletter is opened. As part of this retrieval, technical information such as information about the browser and your system, your IP address and the time of retrieval are initially collected.
This information is used for the technical improvement of the services. In addition, it can be determined whether and when a newsletter was opened and which links in the newsletter were clicked on. This serves the statistical evaluation and optimization of our newsletter offer.
The analysis is only carried out with your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can object to this analysis at any time by unsubscribing from the newsletter. Subscribe Newsletter Be the first to receive exclusive offers and the latest news on our products and services directly in your inbox. I acknowledge that have read and agree to the Terms and Conditions and Privacy Policy. * If you register for both newsletters, you will receive the following message on the next page: "The email address indicated already exists in our databank." Please ignore this message, you have been successfully added to both mailing lists.

9.External links

For your optimal information, you will find links on our site that refer to third-party sites. These links will take you to websites that we find helpful. When you leave our website, no further personal data is generally processed by us. As far as this is not obviously recognizable, we point out that it is an external link. We have no influence on the content and design of websites of other providers and therefore refer to their data protection declarations. The guarantees of this data protection declaration therefore naturally do not apply to third-party websites.